Keep it in Perspective

Aus Super Solutions was spending $40,000 per month on internal marketing, generating superannuation comparison leads through Meta Ads at $86 per lead. They focused on helping individuals compare and optimize their superannuation funds.

With a lead-to-fact-find conversion rate of 22%, they were generating 465 leads per month, resulting in approximately 102 fact finds per month.

From those fact finds, 41% converted into settlements, meaning Aus Super Solutions was securing approximately 42 settlements per month.

The average contract value was $2,695, resulting in total earnings per month.

- Initial Monthly Revenue:

 42 settlements × $2,695 = approximately $113,000

Improved Situation:

After partnering with Biz Launch, Aus Super Solutions reduced their cost per lead to $45 while lowering their marketing budget to $25,000 per month. This allowed them to generate 556 leads per month under the new budget.

With an improved lead-to-fact-find conversion rate of 26%, Aus Super Solutions was now generating 144 fact finds per month.

With an improved fact-find-to-settlement conversion rate of 46%, they secured approximately 66 settlements per month.

The average contract value remained $2,695, allowing Aus Super Solutions to achieve a significant increase in revenue.

- Improved Monthly Revenue:

 66 settlements × $2,695 = approximately $178,000

Profitability Analysis (Over a 3-Month Period):

- Initial Scenario:

 - Ad Spend: $40,000 per month 

 - Revenue: approximately $113,000 per month

 - Profit: $113,000 - $40,000 = $73,000** per month

- Improved Scenario:

 - Ad Spend: $25,000 per month 

 - Revenue: approximately $178,000 per month

 - Profit: $178,000 - $25,000 = $153,000 per month

These results reflect Aus Super Solutions' performance over a 3-month period after partnering with Biz Launch, significantly improving both profitability and conversion rates while optimizing their marketing spend.

But want to learn how?