Keep it in perspective

CA Mortgage Brokering was spending $8,000 per month on lead generation, purchasing leads at $90 plus GST per lead. They specialized in servicing a range of clients, including self-employed individuals, full-time employees, and consumers.

With a lead-to-application conversion rate of 24%, they were generating around 90 leads per month, which resulted in approximately 21 applications per month.

From those applications, 39% converted into settled deals, meaning the brokerage was securing approximately 8 to 9 settled deals per month.

The average mortgage deal size was $491,000, and with a commission rate of approx. 0.65%, CA Mortgage Brokering earned approx. $3,100 per settled deal.

- Initial Monthly Revenue: 
8 settled deals × $3,100 = approx. $26,000+

Improved Situation:

After working with Biz Launch, CA Mortgage Brokering managed to reduce their cost per lead to $31 while adjusting their marketing budget to $6,000 per month. This significant improvement allowed them to generate 190 - 200 leads per month under the new budget.

Maintaining the same 24% application conversion rate, CA Mortgage Brokering was now generating approx. 46 applications per month.

With 39% of applications converting into settled deals, they secured approximately 18 settled deals per month.

The average deal size remained at approx. $490,000, and with the same 0.65% commission rate, they continued to earn approx. $3,100 per settled deal.

- Improved Monthly Revenue: 
18 settled deals × $3,100 = $57,000

By partnering with Biz Launch and implementing a more cost-effective lead generation strategy, CA Mortgage Brokering increased their monthly revenue from approx. $26,000 to $57,000, while continuing to serve their diverse client base effectively.

But want to learn how?